Motion is intrinsic to every digital experience. From envisioning through to realising digital products and ventures, we work alongside product teams in startups and high growth companies to bring products to life.

Vision Setting

Conceptual Reel

A lightweight, low fidelity video created with the sole purpose of articulating an initial idea, and shaping the narrative of a pitch – touching on the vision of a product, opportunity space and the problem that’s being solved. In a way, a conceptual reel is the new elevator pitch – whereby the process of idea articulation and resulting output is invaluable to align teams on an internal vision, present to any stakeholders or validate with a variety of potential end users.

Hype Reel

A video with high production value to communicate an established product, service or idea. The target audience has been identified and the venture has been validated – now it’s time to acquire users, raise investment, or simply build brand awareness. No matter the business objective, hype reels are key to ensuring success. To date, our conceptual and hype reels have collectively raised over tens of millions of institutional and private capital.

UI & UX

Great digital products pay special attention to how each and every bit of content moves and interacts within the overarching experience. Our UX and UI packages vary depending on the complexity of the product and the working arrangement with the product team. We can be more hands-on and work alongside product sprint teams or come in when your product is more fully realised.

Product Development

Branding

Motion doesn't just enhance a user’s experience, it also elevates the brand experience. Creating a brand that speaks to your target audience is key to its success – we take this process a step further by elevating your brand into a living, breathing entity across every possible touchpoint. Weaving motion throughout a brand system is central to articulating the narrative, and almost always, informs the remaining product development journey.

Prototyping

Low fidelity prototypes created in partnership with your design and development teams help inform how each piece of content within your product should move and feel. This agile back-and-forth ensures a well-informed design strategy as well as technical feasibility before jumping into (or too far down the track of) the development phase.

Content

The next step after prototyping is to ensure animations of any additional in-product content like onboarding, splash screens, loaders and transitions are extremely polished. On top of finessing these finer details and dependent on product needs, we also film and edit supplementary video content.

Launch and Growth

Hype Reel

A video with high production value to communicate an established product, service or idea. The target audience has been identified and the venture has been validated – now it’s time to acquire users, raise investment, or simply build brand awareness. No matter the business objective, hype reels are key to ensuring success. To date, our conceptual and hype reels have collectively raised over tens of millions of institutional and private capital.

Explainer Video

Traditionally, a short video that lives on the home or landing page and succinctly explains your product or service with the aim of increasing conversion rates. But explainer videos are perfect for products big and small, from short and sweet demos to in-depth step-by-step tutorials or walkthroughs – and can be utilised across multiple channels.

Marketing

To ready your product for rollout and beyond, there are a number of ancillary elements from email campaigns and App Store material to social media assets and event marketing that can come alive through motion. Your brand’s content marketing toolkit can be elevated to a whole new level when motion is considered from the get-go.

If you’d like to see more work, discuss a project or collaborate, please email
hello@studiobreeder.com